According to Apple statistics, there are 525,000 active podcast shows and more than 18.5 million episodes. More and more Americans are listening to podcasts, which opens up a golden opportunity for advertisers. In 2020, advertisers are expected to spend $500 million on podcast ads. This trend is in keeping with the increasing popularity of podcasts.
How does podcast advertising work? When sponsors or advertisers want to feature an ad on your podcast, they will often provide you with a script outline and other requirements, but the production of the ad is left up to you. Therefore, you need to deliver an ad that will encourage them to keep sponsoring you and/or advertising on your podcast.
Working from your sponsor’s/advertiser’s script outline, we create an engaging ad, this service fully produces one 60-second audio advertisement for use in podcasts or on the radio.Â
Breakdown
- ‣ Develop & Produce Script
- ‣ Record Advertisement
- ‣ Post-Produce for Broadcast
